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Since you as an internet marketer have already learn’t how to pick a niche while starting a new online business, the next step is to…
Learn how to perform keyword research as an internet marketer.
Introduction to Keyword Research. Let us further define what a niche is all about in a specific manner from the perspective of a serious internet marketer.
Online markets are areas where communities of people share an area of interest and have their own internal language made up of terms and acronyms which only make sense to members of the same community. Therefore, within each market there are many “niches” which relate to very “specific topics of interest”. A niche is a subset of a market that relates to a specific “topic”.
Each niche has very specific keywords within the same market. Therefore, you’ll find many niches within the same market as an internet marketer. Let us see the difference between a market and a niche with an example with the perspective of an internet marketer.
Members of the ‘Brides to be’ market will be interested in a wide range of topics that relate to weddings. These include:
(1) Wedding flowers
(2) Wedding rings
(3) Wedding photography
(4) Bombonieres
(5) Reception Venues
(6) Wedding dresses
Each of these topics can be thought of as a niche that will be of specific interest to members of the ‘Brides to be’ market.
Now lets take a look at keywords from the perspective of an internet marketer and how they relate to market niches.
Keywords are words or phrases that members of a market type into any search engine such as Google, Yahoo or even Bing in order to explore a particular niche. For instance, Sarah and Karen are both members of the “Brides to be” niche. When Sarah sits down at the computer to explore the wedding photography niche, she enters the keyword ‘phrase ‘Wedding photography tips’. Google then returns a list of sites that contain tips for getting great wedding photos.
When Karen uses Google to explore the wedding photography niche she enters the keyword phrase “Wedding photography pricing’. Naturally she receives a different set of results to Sarah because her keyword phrase has a different focus.
The first thing to notice here is that Sarah and Karen are both exploring the same market niche, however, they generate a very different view of that niche based on the keyword phrase they enter into Google.
Looking at the role of Google from the perspective of an internet marketer.
A great way to think of keyword phrases is that each phrase is literally a KEY that unlocks a specific door to provide access to a market niche. The second important thing to note is that the number of people using each keyword phrase to explore a niche varies greatly.
For example, on average 217 people per day use the keyword phrase ‘Wedding photography tips’ to explore the wedding photography niche. In contrast, only 5 people use the phrase ‘Wedding photography pricing’ to access the niche. This means that each keyword phrase has a value based on the number of people who are using it to access a particular niche. The keyword phrase ‘Wedding photography tips’ generates more traffic to the wedding photography niche than the phrase ‘Wedding photography pricing’. As a result, the phrase “Wedding photography tips’ is considered to be a more valuable keyword phrase than the phrase ‘Wedding photography pricing’.
The biggest factors that determine whether you succeed or fail are:
(1) The market you select
(2) The keywords you target
If you get these two factors right your online business may produce an income stream that can completely transform your life. However if you get one of these factors wrong, you’ll probably join the large number of internet marketers who make little or no income online. Remember, it takes the same amount of time and effort to build an unsuccessful online business for any internet marketer as it does to build a successful business.
In our experience, the main reason any internet marketer fails is because they do not spend the time up front to do the market research necessary to check if their business idea is viable. Instead internet marketers rush in, select a random niche, target random keywords or worse – they don’t target keywords at all and then they just hope for the best. This is usually a recipe for disaster.
Every internet marketer who succeeds online takes a very different approach. They research markets carefully, they identify profitable niches. Every successful internet marketer targets specific keywords and they follow a proven plan.

Blog Post Source: Market Samurai, the best market research, keyword research and content publishing tool for every internet marketer.

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